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The Forgotten Marketing Strategy


Postfun: The Forgotten Marketing Strategy

I researched various print ads in last weeks blog to learn ways that artists could creatively market their music in magazines and on posters.


Thinking about the ways that print ads are formed influenced me to notice something that I see every day and have forgotten about.


Billboards.


I know what you're thinking and you're right.


Artists usually don't have enough money to buy Kraft Dinner, let alone pay for a billboard ad downtown...


While this is true in my situation, I still think there's a lot to learn from billboards that can be applied into other marketing endeavours.


Here are 6 super cool billboards.


  1. Netflix is a Joke

Netflix is a joke billboard ad

No joke, this ad gets you thinking until you remember what is means. Netflix's comedy campaign paired digital advertising with this billboard to help make connections.



2. Tyler the Creator

Tyler the Creator billboard ad

Several artists operate with a IYKYK style. The marketing strategy is awareness, and if you know Tyler, you're aware after seeing him on this billboard.


3. Spotify's Anderson Paak.

Spotify and Anderson Paak. Billboard ad