While Spring is approaching fast and music creators everywhere are finishing up projects, many are thinking of ways to promote their projects. I know Postfun is…
Different advertisement vehicles can be useful for different things, but the fact of the matter is, print media still holds a valuable place in marketing media, and print ads have been fascinating me lately.
So, I took the opportunity to look at some ads that might teach me a thing or two about how to grab attention. I grabbed a copy of XXL Magazine Featuring DaBaby on the cover naturally…
This is the first great print ad I came across:
1.) The Cinematic ad is minimalistic and to the point. As a result, it demands attention, and then the numbered list demands readership.
2.) The use of language narrows its audience and informs the viewer of what is expected, the organization's culture, and when targeted correctly, it establishes a relationship with the viewer.
3.) It is paired with technology. Once scanning the code, the process demands as little as possible from the viewer.
55% of viewers spend less than 15 seconds reading an article, so it is essential to make marketing content as quick and easy as possible.