In order to make a living off of your music, you need 1000 fans, according to Damien Keyes. These are not listeners, but people that will buy your merch, show up to every show near them and they will share everything you put out. When the number is trimmed to 1000, suddenly this goal seems attainable.
So, the question is “who are these 1000 fans?”. The good thing is that they are definitely out there. You just need to know where to look! Here are four ways to find your fanbase.
You don’t need to sell out to make a living in the music industry. And even still, those who sell out and make money are doing it authentically. Your message as an artist shouldn’t change.
When communicating with a new audience, there is a difference between changing your message and changing your language.
Get to Know Them
In order to communicate with your audience, you need to know some things about them. It is much easier if you have some listeners already, but if not, start by comparing your music to a more successful artist with a similar sound. Look at their fan base and narrow down exactly who your average listener would be. It is useful to fill out these 5 segmentation variables.
-Geographic (Where do they live?)
-Demographic (Age, Gender, Pronouns?)
-Socioeconomic (Class, Education, Occupation?)
-Psychographic (Values, Lifestyle?)
-Behaviour (What do they interact with?)
Communicate with Them
If your research was performed correctly, you will know exactly which social media's your potential listeners are on and what they like to interact with.
Remember, it is important to communicate in a language that they understand whist keeping your message authentic.
You cannot expect people to be sharing your music or talking about you if you communicate with your followers on your own terms. It is up to you to satisfy their need for your work on a consistent and timely basis. It is more than a fair trade for having a career in music.
If you want to reach your fan base at a faster rate, there are various tools available to help you do just that.